Jessica
Lopes Dias

I wanted to create a project with LUA that views merchandise not as just a product, but as a way of expressing emotion, memory, and identity.To me, dreams are not an escape but an inner archive — a space where identity becomes fluid and takes on new shapes. LUA captures this concept through visual elements such as fabric, lettering, and symbolism.Each new collection feels like a fragment of a bigger picture, a chapter in an emotional vision that reveals itself gradually over time.I work with digital worlds every day, and LUA is my way of making what moves us internally visible.It is a quiet vision — one that doesn't require explanation but touches the soul.Through LUA, I want to communicate these visions, inviting people to connect with themselves, embrace memory, and express emotion.With each piece, I hope to inspire people to take their dreams seriously and feel them and perhaps even bring them to life.